Dr. Amodeo challenges traditional views of management to provoke and inspire fresh perspectives about the philosophical and practical realities of leading next-level organizations in an increasingly skeptical world. Mona is an innovator and catalyst for change, on a mission to move business as is, to business as it can be. As an author, speaker and workshop facilitator she offers audiences wisdom gained over the past three decades about the application of the principles of Identity Dynamics of Change to organization-level change and leadership transition.
Mona is the founder of the Florida-based branding and organization strategy firm, idgroup and creator of From the Core™, an identity-dynamics based planning process proven effective at unleashing the human and economic potential of organizations. She has worked side by side with entrepreneurial leaders from start-ups to global enterprises ready to take their organizations to the next level.
Mona recently turned the helm of idgroup over to its Chief Operating Officer and a team of talented branding and organization strategists. She has kicked off her heels and slipped on a pair of boat shoes to pursue her goal of having a floating writing studio. Today, you can find her living the dream aboard La Vie Desante and working on a new book which she describes as leadership lessons from the “fine art of herding cats.”
Mona continues to advance her mission of unleashing the positive impact of organizations by training new generations of idgroupers in the From the Core philosophy and through delivering keynotes and small group workshops that inspire, empower and equip leaders to build impactful organizations From the Core.
More about From the Core.
This unique and innovative approach harnesses the power of the Identity Dynamics of Change through collaborative storytelling and the development of an identity-based plan for shaping, sharing and living an organization’s unique story. This process clarifies intentions, energizes teams and continuously improves on the metrics that matter. The result is an organization with the ultimate competitive advantage–a relevant brand that is loved and trusted by customers and a reputation that is respected in the communities it serves.