“Transforming organizations into brands that matter to customers, employees, and the world.”
Beyond Sizzle: The Next Evolution of Branding
ARE YOU INTERESTED IN LEARNING HOW TO CREATE COMPANIES PEOPLE LOVE TO LOVE?
Readers who have enjoyed the works of Wally Olins, Dr. Mary Jo Hatch, Simon Sinek and books like The Brand Flip, will benefit from Mona’s approach on how to reach beyond philosophy and platitudes to a roadmap for transforming organizations into brands that matter to customers, employees and the world.
BEYOND SIZZLE: THE NEXT EVOLUTION OF BRANDING IS ABOUT HOW BRANDING CAN BE USED TO SHIFT BUSINESS, "AS IS" TO BUSINESS AS IT "CAN BE.”
A confluence of forces is fueling the awakening of leaders to the potential of organizations to reach new levels of prosperity by becoming places where employees are more engaged, excited and productive because they feel what they do has an impact beyond the moment, the year or even their lifetimes. They matter.
In this forward thinking book, Mona Amodeo provides readers with a workable framework they can use to transform th/eir organizations into brands that matter to customers, employees and the world. These organizations are redefining workplaces, reimagining customer experiences and creating innovative products and services that are building healthier, more sustainable communities and, in turn, a better world for us all.
Who should read it: This book was written for those responsible for building, changing or maintaining positive brand reputations in their organizations. It challenges leaders to reach Beyond Sizzle usually associated with branding efforts by unleashing the power of purpose and people to build brands that matter in an increasingly skeptical and hyper-connected world.
If you are responsible for leading branding, advertising, marketing, customer experience or public relations efforts in your organizations and are looking for a practical guide to engage your organization’s most important resource–people, to build its most valuable asset–reputation, this book is for you. Those in academics will also find this book useful in their classrooms as a practical application of leading organization theories.
Articles
In addition to posting regularly on her blog, Mona is a frequent contributor for other publications.
» Book Publisher Changes Mission to Focus on Books That Help Businesses Be a Force for Good on CSRWire
» Selling The Sizzle AND The Steak: Aligning Culture & Values For Better Branding and Business Results on Forbes
» From Sizzle to Substance: How to Move Branding into the 21st Century on Conscious Company Media
Other Featured Publications
» Worldwatch Institute’s State of the World Report
» The Appreciative Inquiry Journal
» Practicing Organization Development
» Creating Sustainable Work Systems
» Beyond Good Company: The Next Generation of Corporate Citizenship
» Research in Organization Development and Change
» Organization Theory: Modern, Symbolic, and Postmodern Perspectives